Performance aside, I also tend to buy beauty products because of the packaging. One look at Giorgio Armani's sleek casing or Tom Ford's luxe lipsticks is enough to make me buy them, but never use them (weird, I know). How about Diptyque? Among other things, I love the brand for it's minimalist designs.
I think I speak on everyone's behalf when I say buying beauty products online can get a bit tricky. Consider foundation, for example- this is where you have to swatch the product on your skin in order to ensure you buy the right shade. Lipsticks can get challenging as well. There's one brand I am itching to try and discovered it about 2 years ago. The ever so popular Colour Pop Cosmetics. Because this brand isn't available in the UAE, I watched countless videos on YouTube and read blog posts in order to narrow down which matte lipsticks (about 90% of my lip colors are matte) and eye shadows would best suit me. After months of deliberation, I finally decided to place my order during a sale weekend (the brand has these every now and then). I placed my order and every 24 hours, logged onto the delivery site to check on the status. For 15 days straight, my package was still marked as being at the "facility of origin". I finally lost patience and cancelled my order. I never got to try the brand and their wonderful lip colors.
That was until I discovered local online beauty store, Glamazle.com stocked the brand! I was ecstatic and had stars in my eyes. During their second birthday celebration, they displayed quite a few brands that I had no idea were stocked locally. I was pleasantly surprised (and impressed).
